Word Maps

I've always liked maps and wordplay. Now I can integrate those interests at a cool website that let's you see words and their synonyms. It's called the Visual Thesaurus. Plug in your favorite word and see the 10 or so like words in an interactive map that shows how distant the words are in likeness. This tool lends itself to a bunch of communications exercises, such as brainstorming a new product name, identifying keywords for a website, and, at a stretch, maybe even stakeholder mapping.