Don't hire a PR agency until you get your product and sales channel set, according to Sachin Agarwal of Oneforty. That's sound advice. PR is a marketing service, not a product development or market sizing discipline. PR does it's best work when the go-to-market strategy is clearly understood and mapped out.
In developing a go-to-market strategy, ask yourself the following questions. Are you going direct to customers or through intermediaries? What channels are you using to connect to your customers? What's your unique value proposition, and how are you delivering it to your target market?
Sachin's article can be found at Business Insider:
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment